Jinsu Kim

Product designer based in Berlin, Germany

I’m a product designer based in Berlin with 5+ years of experience building fast-growing B2B SaaS products.

I specialize in leading end-to-end initiatives at fast-paced startups. My focus isn’t just pixel-polishing, but identifying the right problems through measurable signals and validating outcomes with real data.

After five years in the field, I’m now shaping the next five around a driving question:
“What kind of software craftsmanship creates the highest business impact — if skill weren’t a limit?”

That mindset shapes how I learn from users, define challenges, and build solutions — without hand-offs.

Mar 2025 - Present

Product Designer, Rey, Berlin (Work study)
  • Help people build and publish mobile apps as intuitively as snapping Lego bricks together.

  • Work closely with customers to bridge the gap between their expectations and the product.

  • Aim to ship improvements right after receiving customer feedback.

Jun 2023 - Mar 2024

Product Designer, Bosalpim, Seoul
  • Designed the paid plan onboarding experience, which increased the paid plan conversion rate by 6x.

  • Improved the top funnel using A/B test data as design insights, which achieved 202% average MAU growth.

  • Identified business problems through weekly in-depth interviews with customers in their 50s and 60s.

Oct 2022 - Jun 2023

Product Designer, Karrot, Seoul
  • Designed and participated in the initial launch of a B2B SaaS product, which connects local small businesses and public institutions with 18 million monthly active users.

Apr 2021 - Oct 2022

Product Lead, MyMusicSheet, Seoul
  • Took full ownership of the product design and management of the online music sheet B2B2C platform.

  • Led the setup of the Artist Center, which achieved various major product indices, such as a 35% increase in new postings.

May 2020 - Apr 2021

Product Designer, flex, Seoul
  • Designed HR B2B SaaS platform with an understanding of the business growth stage and legal aspects, which supported teams growing from seed to B-round.

  • Took full ownership of the design system, utilized across various contexts within the HR B2B SaaS platform.

Jul 2019 - Jun 2020

Product Designer, kokomu, Seoul
  • Joined as an early member at the POC stage and worked as a full-stack designer, from design to front-end development.

  • Led the music sheet search project, fixing the funnel friction point, resulting in a monthly net revenue increase of 300 times within six months.

Feb 2025 - Present

CODE University of Applied Sciences, Berlin, Germany

Bachelor of Arts - Digital Design & Innovation

Feb 2019 - Mar 2023

Hongik University, Sejong, Republic of Korea (Did not graduate)

Bachelor of Arts - Digital Media Design

Skills

Product Design, Framer, Figma. HTML/CSS, SQL, React JS(Basic)

Last update ・ Jul 2025